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GSW “Takes Tomorrow by Storm” with first comprehensive branding campaign

For the first time in its history, GSW launched a comprehensive branding campaign. GSW-Primary-Logo-2COn Thursday, October 4, the University launched the new brand – “Take Tomorrow by Storm” – complete with a fresh new logo.

Capturing the power of the GSW brand story was no small task. In partnership with the ad agency Tailfin out of Atlanta, GSW’s branding development process gathered wide-ranging research which included feedback from students, faculty, staff, alumni and members of the community through focus groups, phone interviews and online surveys. In total, more than 1,300 members of the GSW community contributed, helping develop the University’s new brand story.

“I liked this process because it came from our people,” said GSW President Neal Weaver, Ph.D. “We talked to our students, faculty, staff, alumni and community members and they told us ‘this is who you are.’ From their feedback came our message – we are going to ‘Take Tomorrow by Storm.’ We are looking forward to the rollout of our new message, and we hope you see it in your area.”

Learn more about our new logo and campaign here.

 

Dr. Neal Weaver formally inaugurated as GSW’s 11th president following week of Investiture events

On October 5, Neal Weaver was formally inaugurated as GSW’s 11th president during the Presidential Investiture. The ceremony included well wishes from state and local government officials, members of the GSW community and Weaver’s three sons. Weaver was presented his presidential medallion by University System of Georgia (USG) Chancellor Steve Wrigley, Ph.D., and gave his inaugural address. Watch the full ceremony on GSW’s YouTube channel.

The Investiture ceremony was the culmination of a week-long celebration that focused on the Investiture theme: Gaining Momentum: Storming Into a New Era. that included numerous on-campus events, including the student service projects, the Griffin Bell Convocation with GSW alumna and 2018 Nobel Peace Prize nominee Jaha Dukureh, the ‘Glow Canes’ Golf Cart Parade & Glow Party, the GSW brand reveal and SurgeFest Music Festival. Find photos from all Investiture Week events on GSW’s Facebook page and using #StormingIntoANewEra.

Weaver

 

Rosalynn Carter Institute for Caregiving names Jennifer Olsen as executive director

Following a nationwide search by GSW, Jennifer Olsen, DrPH, has been hired as the new executive director of the Rosalynn Carter Institute for Caregiving (RCI) effective October 1, 2018. She will replace Brian Adler, Ph.D., retired GSW provost, who has served as interim executive director since Leisa Easom, Ph.D., left the position in June 2018 to lead GSW’s Long-Term Care Management program.

Olsen is a public health advisor with 18 years of experience in epidemiology, emergency management and public health technology. She has previously worked with Skoll Global Threats Fund in San Francisco, the U.S. Department of Health & Human Services in Washington, D.C., and the Defense Threat Reduction Agency in Fort Belvoir, Va. Over the course of her career, Olsen has established a reputation for developing and operationalizing cross-sector partnerships to solve health challenges. This expertise will serve her well as she joins RCI, which is devoted to supporting caregivers, an enormous public health need that continues to grow even greater.

“I am excited to join RCI and build upon the Institute’s 31 years of amazing work supporting caregivers,” said Olsen. “I look forward to helping share the great research and resources the Institute has already developed with more caregivers in more places, and developing new tools to help the caregivers of today and tomorrow.”

Learn more about Olsen’s new position here.

Olsen web

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