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All Georgia Southwestern State University logos are property of the University System of Georgia. Federal trademark law requires that the use of any trademark be monitored in order to maintain legal claim to that mark. Board of Regents policy requires that individual institutions such as GSW assume oversight of their own marks. The rules outlined in this publication are necessary to protect and oversee those identity marks. These rules apply to anyone who might use Georgia Southwestern logos or branding: all schools, divisions, departments, offices, faculty, staff, students, alumni groups, local businesses, nonprofit organizations, fraternities, sororities, printers and all other outside vendors.

Any usage of the University marks reflects upon the quality of the institution. It is critical that all GSW materials reflect our brand messaging. All printed materials designed to market or promote the University to outside constituencies (viewbooks, departmental brochures, newsletters, etc.) must include an appropriate version of the University logo. External promotional materials or those using the University logo must be reviewed by the Department of University Relations to ensure consistency of appearance. If you have any questions regarding logo or brand usage, contact the Department of University Relations at University Relations is charged with monitoring the visual identity of the University (including logo usage) and guiding all campus units in proper implementation. 

University Style Guide

This publication addresses proper use of the primary institutional logos, effective October 2018.

To download a PDF of this manual, click here.

Please note: this download requires Adobe Acrobat Reader.

Questions? Contact Chelsea Collins at



Athletic Logo Standards Manual

Welcome to the Athletic Logo Standards Manual, effective Sept. 19, 2005.

This publication addresses proper use of the Hurricanes logos.

To download a PDF of this manual, click here.

Please note: this download requires Adobe Acrobat Reader.

Questions? Contact Chelsea Collins at






Georgia Southwestern is licensed with Learfield Licensing. To become a licensed vendor, contact Learfield:

Learfield Licensing Partners
8900 Keystone Crossing Suite 605
Indianapolis, IN 46240
Phone: (317) 669-0808
Fax: (317) 669-0810

To view GSW's approved vendors, click here.

To view documentation of GSW marks registered by the United States Patent and Trademark Office, select the links below:

Georgia Southwestern State University and Dome design
GSW and Dome casual logo
GSW Seal
GSW and Hurricane design
Georgia Southwestern and Hurricane design


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