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A New Way to Tell Our Brand Story

For more than a century, Georgia Southwestern State University has been working to improve and enrich the lives of people in and outside of our community by providing a comprehensive university education at an unmatched value in a fiercely supportive environment.

Now it’s time to build on the power of that momentum.

To continue to attract top-notch students and teaching talent, we need to tell our brand story with the confidence it deserves. Over the past year, we’ve embarked on an exciting journey to uncover our best story – honoring our past, celebrating our present and setting the stage for the exciting stories to come.

Our Process

Capturing the power of our brand story was no small task. Our journey included wide-ranging research including scores of focus groups, phone interviews and online surveys, capturing the insights and opinions of nearly 1,300 individuals. We heard what makes us powerful, inspiring and uniquely attractive to people in our backyard and across the globe.

Through this process, we uncovered several common threads. These key story elements detail what makes GSW unique – and why that matters to the multiple audiences we serve.

So, we took those inputs and distilled our messaging into powerful creative concepts including a brand manifesto, our internal mantra and rallying cry to align all we do every day. We also developed new creative messaging and a new logo – singular distillations of all those powerful stories to make it easier to connect and communicate the power of the GSW story.

Our new logo and design elements are bold, contemporary and connective, and they’re built to work seamlessly across a variety of digital and traditional applications. These elements will all work together to simplify and amplify our brand messages, making sure everyone knows that our students will, without a doubt, Take Tomorrow by Storm.

Branding FAQs

Do my marketing materials need to be approved?

    University Relations must approve all items that use the GSW logo or name, especially if those items are being used off-campus. These may include t-shirts, flyers, brochures, signs, social media graphics and more. Materials do not need to be approved if they are for internal use without the GSW logo or name. If you'd like to have materials approved or have questions about the process, email

What about the old logo?

    Our former primary logo featuring the dome is currently being phased out with a deadline of January 1, 2020 as we embrace our new logo and brand. The former casual logo is retired and will no longer be used. The formal university seal and GSW athletic logos have not been changed in our rebranding process and will continue to be used as before.

What about printed things like letterhead, envelopes, business cards, name tags, etc.?

    We take environmental responsibility seriously. We encouraged departments to use up old logo printed materials over the past year since our reveal and reorder elements with new branding as needed. Please continue to work with the Office of Purchasing to order your new department letterhead, envelopes, business cards, and/or note cards before January 1, 2020. 

    Name tags are ordered through Southwest Trophy and Gifts. They can be contacted at 229-928-0660 or emailed at

    For other marketing materials or a digital letterhead, please visit

When and how can I change my email signature?

    Every email that comes from a GSW employee reflects upon the institution. Using branded email signatures across campus will help strengthen our visual identity and promote GSW in a positive and professional manner. A consistent email signature allows us to build brand recognition among our peers, partners and prospective students. To update your email signature, please email to receive template options.

What can I do to help?

    A lot! You are on the front lines as key GSW brand ambassadors, and we encourage you to be flag bearers for the new brand elements. We need each and every one of you to continue to do great work, support the mission and keep our new brand elements close at hand. We need your teams to engage in conversations in person and across social media to start telling the world how GSW is Taking Tomorrow by Storm. 

We’re thrilled to be on this brand journey with you! 

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