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Two ways to learn, on-campus or online

The Georgia Southwestern School of Business offers a Bachelor of Business Administration in Marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As the marketplace continues to become more global and crowded, organizations need to understand how to find and partner with customers and other businesses to grow relationships while also following a strategy to maintain a competitive advantage over competitors and deliver desired outcomes.

Students who major in Marketing at GSW will leave the program with a solid understanding of these concepts along with an understanding of consumer and business behavior. In addition, students will also learn to develop successful partnerships with other companies. Methods to achieve this other than traditional classwork are internships, business clubs, mentorships, cases, and other marketing-related projects.

Marketing may be a good fit if any of these describe you:


  • Connect easily with others

  • Think logically, yet creatively

  • Can be persuasive

  • Naturally promote events and products

  • Communicate well

  • Have an entrepreneurial spirit


Marketing Management
Advertising and Promotion Manager
Marketing Research
Sales Manager
Creative/Art Director
Public Relations
Social Media Marketing
Sports Agent
Special Events Manager

Curriculum Overview

Below are links to the curriculum sheet that show the courses you will take and the current two-year schedule of when marketing courses are offered.

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