Skip to main content
Bachelor of Business Administration


Home / College of Business & Computing / Bachelor of Business Administration in Marketing

Bachelor of Business Administration in Marketing

As the marketplace continues to become more global and crowded, organizations must adapt to the needs and trends at hand to continue connecting with customers and other businesses to grow relationships and provide services that maximize value. The BBA in Marketing offered at Georgia Southwestern gives students a solid understanding of these concepts along with an understanding of consumer and business behavior.  Students are taught to use research, analytics, and planning to solve real-world problems through communication and meaningful relationships.

We engage the potential of our students by offering internships, student organizations, mentorships, cases, and experiential learning. Marketing graduates are prepared to work in a broad spectrum of areas including the following:


Program Details

A marketing degree is a solid foundation for any number of future business and public relations careers. Through engaging coursework, students can expect to:

  • Develop analytical skills for problem-solving and decision-making. Understand the psychology of judgment and decision-making process, frameworks that foster more effective decision-making, and techniques to influence and manage group decisions.
  • Prepare for industry recognized certifications for analytics and social media.
  • Recognize the importance of marketing mix, market segmentation, and target marketing for specific goals.

Prefer to Learn Online?

Georgia Southwestern understands the importance of flexibility when it comes to education. Students have the opportunity to pursue a degree in Marketing on-campus or completely online!

Online Program Details                                   Request Information


Undergraduate Major

Bachelor of Business Administration in Marketing

Business & Political Science Building


Faculty & Staff

All Business Degrees are


and represent the top 5% of
business programs worldwide.

I believe GSW has an excellent business program that offers quality courses together with a friendly environment with the faculty staff. I wanted to study something related to business but also something that would challenge my creative self.

Celia del Castillo Marketing Major
Seville, Spain