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Bachelor of Business Administration

Marketing

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Bachelor of Business Administration in Marketing

The Bachelor of Business Administration (BBA) in Marketing at Georgia Southwestern State University prepares students for careers in today’s dynamic, global marketplace. Available on campus or fully online, this marketing degree provides a strong foundation in consumer behavior, business marketing strategy, research, analytics, and communication. Students learn to apply data-driven planning and creative problem-solving to real-world marketing challenges while building meaningful relationships with customers and organizations.

We engage the potential of our students by offering internships, student organizations, mentorships, cases, and experiential learning. Marketing graduates are prepared to work in a broad spectrum of areas including the following:

 

Program Details

A marketing degree is a solid foundation for any number of future business and public relations careers. Through engaging coursework, students can expect to:

  • Develop analytical skills for problem-solving and decision-making. Understand the psychology of judgment and decision-making process, frameworks that foster more effective decision-making, and techniques to influence and manage group decisions.
  • Prepare for industry recognized certifications for analytics and social media.
  • Recognize the importance of marketing mix, market segmentation, and target marketing for specific goals.

Prefer to Learn Online?

Georgia Southwestern understands the importance of flexibility when it comes to education. Students have the opportunity to pursue a degree in Marketing on-campus or completely online!

Online Program Details                                   Request Information

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Undergraduate Major

Bachelor of Business Administration in Marketing

Business & Political Science Building

229-931-2090
janie.mooney@gsw.edu

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All Business Degrees are

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and represent the top 5% of
business programs worldwide.

“

I chose marketing because I have always found the processes companies use to add value to their products interesting. I like that it combines the structure and stability of business with the creativity involved in making content like advertisements and logos. It is also a subject that is always changing and developing as new trends and styles emerge.

Kennedy Daniels Marketing Major
Sylvester, Georgia