Bachelor of Business Administration in Marketing

As the marketplace continues to become more global and crowded, organizations must adapt to the needs and trends at hand to continue connecting with customers and other businesses to grow relationships and provide services that maximize value. The BBA in Marketing offered at Georgia Southwestern gives students a solid understanding of these concepts along with an understanding of consumer and business behavior.  Students are taught to use research, analytics, and planning to solve real-world problems through communication and meaningful relationships.

We engage the potential of our students by offering internships, student organizations, mentorships, cases, and experiential learning. Marketing graduates are prepared to work in a broad spectrum of areas including the following:


Program Curriculum


Undergraduate Major

Bachelor of Business Administration in Marketing

Business & Political Science Building


Faculty & Staff


GSW’s AACSB-accredited degree programs adhere to ISO 9000 quality standards and represent the top 5% of business programs worldwide.

More Information

Students have the option of learning on campus or online through eMajor. Students will receive the same BBA degree as an on-campus GSW student with the convenience and flexibility of taking courses at any time from any location.


Course Rotation

I believe GSW has an excellent business program that offers quality courses together with a friendly environment with the faculty staff. I wanted to study something related to business but also something that would challenge my creative self.

Celia del Castillo Marketing Major
Seville, Spain