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Department of

University Relations

The Department of University Relations manages all marketing and advertising placement, utilizing a combination of social media, web communications, outdoor advertising, television, print media, promotional materials, and more. Our aim is to continue to attract top-notch students and teaching talent by telling our brand story with the confidence it deserves. 

We exist to advance the University's mission, achievements, programs and goals through strategic communications by collaborating with all University departments and programs to increase their exposure among key constituent groups by coordinating all marketing, public relations, website management, and emergency communication for the University. 

University Relations is charged with monitoring the visual identity of the University (including logo usage) and guiding all campus units in proper implementation. We are the primary point-of-contact for all media inquiries and the official channel for dissemination of public information. In addition to creating press releases and feature stories for GSW, we pitch ideas to local, regional, state, and sometimes, national media outlets.

News & Publications


The Breeze

Points of Pride

Aeolian Magazine


Branding Resources

Request Marketing Materials


Dynamic Forms

Merit Pages

Web Accessibility


Department of University Relations

Wheatley Administration Building


Social Info


Additional Resources

Submit to the Breeze

If you'd like to be featured in our intracampus newsletter, "The Breeze," please submit your information using the following form.

Submit Information

University Branding

For more than a century, Georgia Southwestern State University has been working to improve and enrich the lives of people in and outside of our community by providing a comprehensive university education at an unmatched value in a fiercely supportive environment.

Now it’s time to build on the power of that momentum.

To continue to attract top-notch students and teaching talent, we need to tell our brand story with the confidence it deserves. Over the past year, we’ve embarked on an exciting journey to uncover our best story – honoring our past, celebrating our present and setting the stage for the exciting stories to come.

Branding FAQs

Do my marketing materials need to be approved?

University Relations must approve all items that use the GSW logo or name, especially if those items are being used off-campus. These may include t-shirts, flyers, brochures, signs, social media graphics and more. Materials do not need to be approved if they are for internal use without the GSW logo or name. If you'd like to have materials approved or have questions about the process, email

What about the old logo?

The former primary logo featuring the Wheatley Administration Building dome and the former casual logo were both retired as of January 1, 2020 as we embraced our new logo and brand. The formal university seal and GSW athletic logos were not changed in our rebranding process and will continue to be used as before.

What about printed items such as letterhead, envelopes, business cards, name tags, etc.?

Please continue to work with the Office of Purchasing to order your new departmental letterhead, envelopes, business cards, and/or note cards according to University specifications.

Name tags are ordered through Southwest Trophy and Gifts. They can be contacted at 229-928-0660 or emailed at

For other marketing materials or digital letterhead, please visit Request Forms.

How can I change my email signature?

Every email that comes from a GSW employee reflects upon the institution. Using branded email signatures across campus will help strengthen our visual identity and promote GSW in a positive and professional manner. A consistent email signature allows us to build brand recognition among our peers, partners and prospective students. To update your email signature, please email to receive template options.

What can I do to support GSW's brand?

A lot! You are on the front lines as key GSW brand ambassadors, and we encourage you to be flag bearers for the new brand elements. We need each and every one of you to continue to do great work, support the mission and keep our new brand elements close at hand. We need your teams to engage in conversations in person and across social media to start telling the world how GSW is taking tomorrow by storm.